Customer Showcase & Case Studies
Case studies
The CRM product marketing team at a major cloud software CRM firm had fantastic clients to showcase the platform’s advantages. However, the organization was creating traditional “problem, solution, benefit” style case studies.
The team predicted that changing their case study approach to be more story-driven while focusing on the customer’s ‘why’ rather than the product’s ‘what’ would have significant benefits.
The IoT partner team at one of the worlds leading cloud platform vendors believes that empowering partners is essential for ecosystem success. Their program includes guidance on technical and business needs to enable holistic support in creating new business models alongside existing ones and guiding their journey into becoming evangelists for the brand by providing opportunities they might not otherwise have access to.
As a FinTech pioneer, CRS Credit sought a unique approach for a critical digital ad campaign. They aimed to break free from the traditional product-centric messaging plaguing tech companies. They aspired to embrace a narrative-driven approach.
Go Narrative's role extended beyond content creation, including crafting the campaign's narrative, writing compelling scripts, and managing the film shoot. With Go Narrative's help, they were able to achieve their goal of showcasing 'why' CRS.
Showcase: CRS Credit Digital Ads
Go Narrative was hired to deliver these strategically important digital ads for CRS Credit. Go Narrative created the strategic narrative for the campaign, the stories to be featured, and the scripts. Then we managed the film shoot from filming through audio, makeup, set design, and post-production.
Showcase: Flavor & Fuel
Case studies don’t have to be boring. We love turning a case study into a documentary that explores the lives and motivations of the people behind the brand.