Improve reputations, manage transformation and drive growth.
When French soldiers found the Rosetta Stone in the deserts of Rashid (Rosetta), Egypt in 1799 they uncovered a decoder ring made in 196 B.C. with the power to reveal mysteries. It wasn't until 1822 that Jean-François Champollion successfully cracked the code revealing the secrets of ancient Egypt.
We can help you build and apply your very own story-decoder-ring and apply storytelling for business.
We analyze and score your narrative state and deliver a plan to use storytelling. We partner with you to understand your business and identify narratives for impact. What do your employees, partners, customers think of your brand? How do your teams ideate, create and land content?
We deliver learning the way you want: lunch and learns, work shops and 1:1 executive coaching. Learn, apply, review and reinforce. Applying storytelling consistently to business is hard. We help you to take your organization on the journey.
Your vision becomes a reality; the physical manifestation of your narrative comes to life in culture changing content and materials; investor decks, keynotes, executive blogs, corporate communications, videos and Virtual Reality (VR) experiences.
But wait... there's more!
Download a free convenient how-to guide to apply storytelling consistently across your business.
Practical storytelling techniques and approaches on applying stories to brand, company culture and campaigns.
● The history of storytelling.
● The demise of storytelling in business.
● Storytelling’s resurgence.
● Ingredients and structures of stories.
● Hacks for finding and storing stories.
Start Applying Storytelling Today
We are fans of these companies. They expertly apply narratives for maximum business impact. They create enormous market value and are beloved around the world. These very different businesses all have one thing in common: they harness the power of storytelling for impact.
We want to help you do the same.
When you sell internet components standing out and making an impact can be difficult. Cisco rise to the challenge and lead in modern B2B storytelling. For examples see their very own news site "the network" and the related documentary "the network effect" for powerful examples. The right stories can bring brands to life.
While this is a B2C example - what a coup! Brand partnerships harness storytelling for powerful results. The Lego movie, and subsequently Lego Batman had people watch an hour and a half commercial. And pay for it. And love it. No other toy + entertainment partnership has been of this magnitude.
About Matthew Woodget
FOUNDER & ChIEf Strategist
Matthew helps people and companies connect, collaborate and grow. He challenges the status quo and is passionate about customer experiences. Matthew's journey spans the architecture and design of impactful content strategies through channel marketing, product marketing, competitive positioning, value proposition development and much more.
Matthew has has a deep and unabated passion for storytelling. He loves stories in all forms across fact, fiction and business.
Left Brain: Matthew has a BSc (Hons) in Computer Science and Business Administration from the University of Kent at Canterbury and an MBA from the School of Hard Knocks.
Right Brain: He is an accomplished filmmaker, winning numerous film festival awards, a science fiction author, photographer, diarist and a blogger.
Matthew has held business and marketing leadership roles across Intel, Microsoft and the Agency world in both headquarters and regional subsidiaries. Matthew lives with his wife and two sons in Seattle, Washington.
Matthew champions and delivers impactful storytelling from planning through implementation. He puts the customer at the center in the pursuit of amazing customer experiences and creates content for impact.
-Brooke Macomber, Sr. Manager
Matthew is a brilliant mind gifted with very rare qualities in the business world: integrity and Purpose. I have thoroughly enjoyed working with Matthew as his creative approach to sponsorship was challenging yet incredibly refreshing. I would wholeheartedly recommend him to any company willing to break the mold and take their brand to new, creative directions.
-François Puentes, Head of marketing Services
Mr. Woodget’s experience driving brand conversations for the biggest players in the tech industry make him a resource for any company hoping to make a dent in the universe. His passion for brand strategy will delight his followers. Talk to him for a few moments, and you’ll see.
-Scott Finley, Partner