A brief history of storytelling
You want to successfully cut through the noise and drive customer engagement - it's why you are reading this. You love big challenges and big rewards.
You look for tips and ideas to get an edge.
In this six-part summer series, we'll go back through the basics of storytelling and provide you with the direction you need to help increase the success of your business.
Storytelling appears to promise a way to help. Yet, applying storytelling to business consistently and repeatedly is a challenge.
It's easy to get lost or go off course when following a formula.
That's why we work to simplify it for you while respecting the underlying complexity.
Complexity meets simplicity. It's why we love storytelling for technology business and digital transformation.
Just like you, we love a good challenge.
We also love honest, useful hacks that make things easier. One of the greatest such hacks for business is that of storytelling.
In Building a StoryBrand, Donald Miller kicks off with some human history which explores the evolutionary and survival reasons for the existence of story structures in our brains. We love the book and can't get enough of material from likeminded business storytellers like Donald Miller and Paul Smith.
When most people hear "story," they think of novels, movies and more. While they are all in the story family they are just artifacts of how the human brain works. Storytelling in all its formats is a byproduct of how our brains are structured and how we think. Here's a deep dive.
“Story” is a structure and a function of the human brain. It developed over millions of years as a survival tool. “Storytelling” on the other hand is just one application of “story.” You can use the structure and format of story beyond the telling of a story. You can use it to shape how your brand communicates to customers across all mediums.
As Donald Miller says in Building a StoryBrand, throughout human history, people have always looked to do one of two things. Survive or thrive. Doing the later after the former is secured. It is in the communication of how to survive or thrive from which 'story' came. We invented story and storytelling (before words even existed, see Lascaux cave paintings) as a part of our mechanisms for life. It enabled us to warn of predators and other risks, advise on the how and where to hunt or gather and convey things to our fellow human beings.
If you don’t align your message with how your customers survive and thrive they won’t listen. They won’t buy.
Story is a structure, not a tale. You can apply it to anything, including business.
Time to thrive! Over the next five weeks, we will help you help your customers survive and thrive.
Go Narrative is a marketing consultancy that assists business leaders in technology firms to build and implement advanced marketing strategies. Our secret sauce is storytelling for business growth and transformation. We can help you cut through the noise and improve your reputation. We love helping business leaders understand, use and apply storytelling in business via writing, presentations, video, strategy and actionable plans. Get attention. Be heard. Sell more.
More about what we do, download the PDF.