Ethan Hawke on Creativity
“Our life is so short, and how we spend it -- are we spending it doing what's important to us”
Unlocking Business Outcomes with the Magic of Metaphor
Less Promotion, More Emotion: Business Marketing in the Time of COVID-19
'Game of Thrones' and the Power of Storytelling: Why You Can't Mess With Your Customers' Stories
The seven elements of a strategic messaging foundation
Bring consistency, clarity and inspiration to your customers.
How to craft an excellent elevator pitch
Seeing the wood for the trees
The power of ‘why’ and how to use it
How to follow the storytelling recipe
People care about people, don’t forget that
A brief history of storytelling
Business Storytelling Isn’t What You Think
Here’s what storytelling in business actually is — not a genre, not a writing style, not a creative skill some people happen to have. It’s the structural pattern the brain uses to take in, hold, and recall information.
How to talk about yourself
Looking for a story? Look for people first.
Marketing Rubbernecking aka How to draw customers in with content marketing
Does a business story need people?
How to quickly form a presentation with a narrative
Create contagious cultures people want to belong to
Storytelling, when data isn't enough
