CASE STUDY: ALCHEMISTX

ONE STORY THE WHOLE TEAM COULD TELL

AlchemistX is the corporate and government innovation arm of Alchemist Accelerator. It runs programs for corporations and governments that want to work the way startups do.

In 2023 the team came to us with two problems they named themselves: no clear narrative, and a team that wasn’t aligned on its messaging and offers. The brief was to get everyone telling one story, to an audience wider than the buyers who already knew them.

We ran it over six weeks, as an earlier version of what is now the Narrative Accelerator. Leadership took two assessments. We interviewed them, then wrote a Story Guide and a one-page Tactical Narrative, with two review rounds on each.

The line the team chose to lead with was “Insider Strategies for the Global Innovation Economy.” As of October 2026 it’s still the headline on their page. The opening question from the narrative, “What is next?”, is still there too. So is “We are entrepreneurs, investors, and operators.”

Within weeks, their marketing lead had built a 14-month editorial plan on the narrative’s themes.

AlchemistX ran an earlier version of this work with us in September 2023. Three years on, their page still leads with the line we hardened together: “Insider Strategies for the Global Innovation Economy.”

“Already created a 14-month editorial plan based on narrative themes and started mapping the narrative with our website structure.” — Layne Fawns, Marketing Lead, AlchemistX