Gives Versus Gets: How to Develop Your Value Proposition
Your brand's value proposition tells customers what they have to do to receive the benefits of your product or service. Show them why their "give" is worth the "get.
Shaping content with a single version of the truth
As you making your customers eyes glaze over?
The seven elements of a strategic messaging foundation
Bring consistency, clarity and inspiration to your customers.
How to craft an excellent elevator pitch
Seeing the wood for the trees
Storytelling steps to success
How to get the details right in your business storytelling
The power of ‘why’ and how to use it
How to follow the storytelling recipe
People care about people, don’t forget that
A brief history of storytelling
Three steps to engaging customers and selling more
Why should I care about you?
How to talk about yourself
Looking for a story? Look for people first.
Using stories to cut through the noise of the curse of knowledge
Marketing Rubbernecking aka How to draw customers in with content marketing
Does a business story need people?
