Amplify your next campaign with story power when you’ve never done it before
When our marketing campaigns resonate with how customers see the world we take them on a journey to a place we both want to be. A place where they buy our products and services.
Your customers are on a journey.
Your job is to join your customers on this journey.
As business leaders, we want to engage and excite customers. How do you approach that today? Are you creating authentic stories, that resonate? Stories that shape your customer's journey?
An authentic story communicates experiences. Experiences that your customers want.
First, you lay out the context; set the stage.
Then identify the action you want our customer to take.
Then share the resulting experiences of other customers who came before them.
When we embrace this way of thinking, we can shape experiences. This is called story-making.
In story-making, you create experiences that people want to re-tell.
Are you creating the conditions to draw customers in, then to share their experiences with others?
“If you want to build a ship, don't drum up people together to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” - Antoine de Saint-Exupery.
If I said you can craft content and create experiences that draw more customers to you. Would you?
By understanding the nature of storytelling, you can better understand your customer's story.
When you understand your customer's story, you can shape it.
When you shape your customer's story, you can illuminate the path for them to take.
When you do so you lead customers to a destination that includes your products and services.
What story do you want your customers to live?
What does their journey look like?
What are the roadblocks to getting them there?
What stories can you craft for them to navigate the roadblocks in a way that leads them to you?
This is story power. Using this in campaigns amplifies their effectiveness.
How can you tap into this power if you’ve never done it before?
It’s as easy as 1, 2, 3.
Step 1 – read our eBook, The Definitive Guide to Storytelling in Business
Step 2 – take this 1-hour training, The Basics of Applying Storytelling in Business
Step 3 – book a 30 min consultation with me to discuss your unique situation
For Example: In 2009 I began exploring the idea of starting a business focused on helping leaders in technology firms find, win and serve customers. With two very young children, I put it on the backburner. Ready to revisit later. The more I considered the idea the more obvious the “red line” became. It was storytelling. The kids got a little older and I executed the pivot. This brought me to you. Our passion is in helping you create and execute marketing strategies to drive results. To assist you in telling stories that help your business win and grow.