Using passion to make business strategy and execution more effective


It's true that we need resources, time and action to execute effectively. Adding more 'execution' resources only helps to a point.

If 'strategy' makes 'execution' more effective what makes 'strategy' more effective?

Passion! But what is it?

Here's a definition from Merriam-Webster:

"Intense, driving, or overmastering feeling or conviction."

Think of a time when you had to do something with which you had no passion. Were you motivated? It was difficult to get it done, wasn't it?

Passion compels people. It's why charismatic leaders attract us.

You can apply this to all elements of a business.

Let's take a look at a specific example, case studies, and how you can make them more effective by including passion.

For most case study efforts people first ask how customers use our products (or services) and what was achieved.

Instead first consider the passion of your customers. What is it? Have you asked them?

Then as yourself why people get up in the morning? It's so much easier to hit the 'snooze' button!

People get up because of passion and purpose.

The 'why' of an individual's efforts is rooted in passion. When you identify, capture and share the 'why' you can mold the minds of others.

We are not dismissing the importance of rigor, data, and thoroughness. Just as execution in isolation is flawed. Passion in isolation is equally so. We're talking about creating infectious motivation.

Each element is required. Passion. Strategy. Execution.

Infuse your case studies with infectious, passionate human energy. Make your case studies more relatable, more shareable. Show prospects more reasons to care.

That's just one example. Passion applies to your efforts as a leadership team to rally the troops. It relates to the customer journey and human decision making. We required it in the content we consume. It is a part of who we are.

Ignore any step at your peril. Activate all for success.

Passion. Strategy. Execution.

On to this week's links assortment

First up

A reminder of the importance of authenticity

And then

Thoughtful consideration on how much you should focus on new content vs. optimizing "old" content

And finally

While we are focused on the business application of storytelling it's always good to "sharpen the saw" on the basics. If you are looking to improve and deepen those storytelling skills this is a great resource. 

Go Narrative is a marketing consultancy that assists business leaders in technology firms to build and implement advanced marketing strategies. Our secret sauce is storytelling for business growth and transformation. We can help you cut through the noise and improve your reputation. We love helping business leaders understand, use and apply storytelling in business via writing, presentations, video, strategy and actionable plans. Get attention. Be heard. Make an impact. | eBook available at |

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