As you making your customers eyes glaze over?
Have you ever had an expert “spout off” at you? Smothering you with information that you are not familiar with. Remember how your eyes glazed over and you lost interest? You are an expert in your company, product and market and I bet you’d prefer engaged vs glazed any day. Right?
What you need to do is ruthlessly prioritize what to talk about. And only talk about things that hit the essential ‘buttons’ your customer cares about. We put together this guide to help you on your way.
Keep in mind that information spouting expert, now consider Neil Degrasse Tyson, a mind to be reckoned with! He understands things that would make most of our heads spin. Yet he’s able to simplify and deliver in a way even us mere mortals can understand.