So, what is it you do?

Even the technically minded can tell stories. Focus on the context (who, what, why, where, how, when), the action, the tension, the change, the transformation... and magic can happen.

I spent some time this week at the Games Developer Conference (GDC) in San Francisco with a client. As I shadowed them in their conversations something struck me. About 75% of the people we spoke to spouted off a bunch of features / capabilities for their product / service.

I'd ask probing questions to better understand - who is their primary buyer, what is the main benefit for that buyer, how would an end user experience their product. And so on. These were normally enough to ignite their natural storytelling gene and they'd tell me something human that I'd understand.

Yes it was GDC, yes they were developers, yes they were more technically minded. However some of them told stories and some did when pressed. Even a technical person is equipped to tell stories. It might not be as natural to them but it is possible. And of course I love to help them do so.

Why, who, what, when, where and how. Keep those words in mind and you'll set yourself up for step one of telling your story.

"It was a dark and stormy night...." OK, don't do that. But set the context. Introduce the challenge. Demonstrate how things can be different. Then slip in how you help along the way and in your punch line.