Lemonade vs Elderflower Cordial

The age old adage "when life gives you lemons make lemonade" is great positive thinking.

However, if you are constantly making lemonade in your business maybe you need to make a change. 

Maybe Elderflower Cordial is what your customers need. It has less sugar than lemonade after all.

I see this all the time with attempts to build engaging content. If you don't start with narrative and consider how to bring stories to life your going to be giving sugar loaded lemonade to people who want something very different.

And the thing is... They won't tell you about it. They'll just go somewhere else.