Digital storytelling roundup: brand storytellers, talking about yourself and brain hijacking
Welcome to our weekly storytelling round-up. After our story-geddon series finishes in December (catch the second post in the series here), we'll pick up sharing this content again in our regular email which you can subscribe to here and never miss a beat.
In this roundup, we share excellent content with you that we found around the web in the prior week, on the topic of business storytelling - or subjects in very close orbit.
In this article growth hacker and marketer extraordinaire, Sujan Patel, shares the brands themselves and an awesome commentary on authenticity and the nitty-gritty of how each is using storytelling to great effect.
Sometimes it feels like I talk about this topic too much. In reality, you can never call this one out enough. "Interesting people are interested" is a quote that rings true in his cocktail party analogy John uses to open the piece. There are reasons this phenomenon happens, not least of which we all have to believe in what we do - and sometimes have to prove it to managers, team members, and the broader organization. From Guinness to Nike it's got some great examples of brands that talk about things other than themselves.
I love the snake oil salesmen pic in this post! I was looking for a good one last week and this would have been perfect. This article is deep and detailed. It talks about the abuse of power that advertising has waged on our brains. For me, it poses a great argument for storytelling: if we are authentic, share the real stories of our customers and consider how those customers lives will be affected by the products we make and sell to them surely we are acting as a force for good in marketing. Do you want to be a force for good?