Digital storytelling roundup: content marketing, brand heart and brain science
Welcome to our weekly storytelling round-up - we used to send this monthly to our email list. After our current story-geddon series (first post in the series is here) finishes in December, we'll pick up sharing this content again in email.
In our roundup, we will share excellent content with you that we found around the web in the prior week, on the topic of business storytelling.
Some of it is obvious. Some of it less so. When we find content that demonstrates the raw power of storytelling in business, even if it's not explicitly about storytelling in business, we will share it here.
Let's get cracking. We'll keep this short and sweet. Three recommendations per week. Enjoy!
Today's we have three posts covering 1) content marketing 2) brand heart 3) science
Lux Narayan over at Unmetric shared this impressive post on Jay Baer's Convince and Convert. What he doesn't touch on is the fact that "boring" is subjective. My favorite example here is Cocktail (yes, the Tom Cruise movie). The dad of the love interest runs a… wait for it… wire coat hanger company. In a Hollywood movie, one of the main supporting characters is making coat hangers! Really? Yes! He struggled before he made it big, then he made millions. It's not about the coat hanger, and that is Lux's point. He provides some genuine suggestions (that are best delivered via storytelling). Enjoy!
Here's a great example of an article that isn't all "rar rar rar storytelling rar rar rar in business rar" (which is how I can sometimes sound, I know, I know). It talks about how hard building a brand is, one that people care about. It talks about feelings, sentiment, and understanding of a company. It just so happens the stories people tell about a company matter. We share a few examples of that in this post. It's a great article. I'll leave you with this: what stories do you want people to tell about your brand?
I love science. I'm humbled daily by the work of scientists around the globe. I get particularly excited when I come across research about the human brain and storytelling. This article is no different. One of the first things the piece drops is "reading stories is a universal experience that may result in people feeling greater empathy." There goes science with the famous 'may.' Don't be fooled; the article covered legit research. How are you creating empathy for your brand?