Business strategy needs narrative
Does your business strategy incorporate a rock solid narrative that your troops can march to?
Such a narrative set's the guardrails for your products, services, support and how you engage your customers. A lack of narrative focus means no one will understand what you really stand for (including your employees) .
Narrative informs everything from your troops marching orders to your brand to your marketing campaigns.
Narrative fuels how people feel about you and whether they want to be apart of your story.